Microsoft and Yahoo! have sent out their latest emails saying that they are keen to bring the benefits of their Yahoo! and Microsoft Search Alliance to their customers as soon as possible. They are therefore accelerating the ongoing process by a few weeks in the UK, France and Ireland. To see previous DBS Internet Marketing blogposts on this topic, click here and here.
They began the transition of Yahoo! Search Marketing accounts to Microsoft Advertising adCenter on the 22nd February, will start ramping Yahoo! traffic to the adCenter platform from the 19th March and now expect to complete the transition before the end of April.
Microsoft adCenter advertisers don’t need to do anything at the moment. Yahoo! advertisers should have received detailed instructions from Yahoo! on how to access their easy-to-use portal and transfer their Yahoo! Search Marketing advertising campaigns to adCenter. They can start doing that now and should do it before the ad serving transition begins.
Yahoo! searchers will start seeing adCenter adverts from March 19th onwards, and the transition is expected to take around 2 week from that date. They recommend that budgets are increase for the expected additional volumes traffic during the ramping process.
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