Microsoft Advertising adCenter has been renamed as Bing Ads. Bing sent out a series of emails in mid September 2012 announcing the name change, and adding that they were “excited to announce Bing Ads, formerly Microsoft Advertising adCenter, as the tool that you’ll now use to manage search ads on the Yahoo! Bing Network”.
According to the announcement, Bing Ads will bring new features and an improved experienced for its users, allowing them to manage their campaigns more easily than before, and helping them to complete their tasks faster.
They also slipped in to the email that searchers on the Yahoo! Bing Network are 59% more likely to be potential buyers than the average UK searcher, and that users of Bing Ads will be able to continue to reach these “high quality searchers”.
Microsoft Advertising adCenter accounts have been automatically upgraded. Campaign settings will not have been changed, and users don’t need to take any additional action. However, they can try the new features, which include getting disapproved ads and keywords approved faster through the new Exceptions feature, and importing your campaigns from other search advertising platforms.
To find out more about DBS’s pay per click management services, click here.