In October 2013 Google changed the look of Google Analytics which is free software for businesses to monitor their web traffic and analyse visitor behaviour. Over the last 8 years Google Analytics has evolved dramatically. The latest re-design has been accompanied by a course on “Digital Analytics Fundamentals”. The course is designed to enable participants to understand the core principles of digital analytics and to improve business performance through better digital measurement. This is done by monitoring and reviewing: 1. Where your website traffic comes from 2. What users do once on your site 3. Looking at which users complete a specified goal whether it is purchasing something from you, signing up to a newsletter or submitting a form on your website. Julie Priestley, Allan Rayner and James Hopkins have passed the Google Digital Analytics Fundamentals course. The course consisted of six online modules and a mark of 80% was required for a pass. In this tough economic climate it makes sense for businesses to know how traffic gets to their site and how visitors behave once they are on your site. As the old saying goes – if you can’t measure it you can’t manage it. DBS Internet Marketing can help you maximize traffic and conversions.