DBS Internet Marketing is committed to training and personal development so that our team can offer DBS clients the highest level of service. The search engine Bing was formerly known as MSN and actually powers all searches made on the Yahoo search engine. Bing is now focusing its efforts on increasing its market share including pay per click advertising. Recognising this trend Julie Priestley of DBS recently sat the Bing Ads Accredited Professional accreditation exam. This is the official accreditation for Bing Pay Per Click Advertising customers. After completing a comprehensive online training programme relating Bing Ads and search marketing Julie was required to take an exam to test her knowledge. The pass rate requirement is 80% but Julie outdid herself and achieved a remarkably high score of 94%. Bing has been working hard in the background to improve its pay per click advertising system and features so that it is no longer considered Google AdWords poor relation. In fact, some of Bing’s new features surpass Google AdWords current offering. Bing still has a way to go to catch up Google in terms of traffic but this actually works in our clients’ interest as we can them get a much cheaper cost per click for them on Bing than on Google. It’s likely that Bing’s popularity will greatly increase due to Apple’s intervention. Apple announced on the 10 June 2013 that from Autumn 2013 Bing be installed as the default search engine to power Apple’s Siri websearch. Siri lets you use your voice to search the internet as well as send messages and schedule meetings. There is also speculation that Apple will switch its default search provider from Google to Bing. It makes sense that if your prospects looks for your services on Bing that you have a presence there. For a free, no obligation and discussion of how Bing Pay Per Click advertising can become part of your company’s marketing mix please call Julie on 0800 988 8366.