As part of its internet marketing consultancy strategy DBS uses Google Analytics to monitor traffic and trends for the websites it designs and optimises. It is important for us and our clients to know more about the behaviour of people who search for and visit our sites.
At the moment Google Analytics is free. The latest version is bursting with new features and a fresh new design.
Long time users of the old interface should not fear, they will be able to use the old style interface for at least a month or more and old settings and configurations will not be changed.
The new features include: Report emailing, PDF exporting, Trend and "Over time" graphs which can compare time periods but not lose track of long term trends.