Google has recently announced their new "click to call" feature for their Pay Per Click services."With over 4.5 million people in the UK searching on Google via their mobile and a 30% rise in mobile searches since 2009, Google Adwords customers now have more opportunities to increase the amount of calls they receive from their Google adverts" says David Clarke of DBS.
All AdWords campaigns targeting 'iPhones and other Mobile Devices' will now have the option to include a business telephone number as a fifth line in the advert text.
This means that mobile phone users can click the business number under the pay oper click advert and be connected instantly giving the potential to increase both sales and leads for Google Adwords Customers.
The calls that come from pay per click ads can be tracked and fed into the monthly reports summarising account usage.