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Internet Advertising Overtakes TV

Nov 5, 2009 6:00:00 PM / by DBS Internet Marketing

A study carried out by the Internet Advertising Bureau in conjunction with Price Waterhouse Coopers has revealed some remarkable trends in the first half of 2009:

    • Online advertising spend for the first half of 2009 was £1,752 million
    • The advertising industry as a whole shrank by almost 17% but internet advertising grew by 4.6%
    • Internet advertising is the only medium that grew in the first half of 2009
    • Internet advertising's share of the marketplace has grown to 23.5% compared to 18.7% for the same period last year

    Online advertising encompasses:

    1. paid for listings (pay per click advertising)
    2. Email marketing and targeted newsletters
    3. Exposure through major search engines by link building

    If you are ready to see how internet advertising can help your business ring David Clarke on 0800 046 1870.

    Tags: advertising, internet

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