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Mobile internet use continued to grow in 2012

Jan 11, 2013 3:49:00 PM / by James Hopkins

Before and after A report out just before Christmas showed that more people are now accessing the internet through methods other than a desktop or laptop computer. In 2011, 83% of time spent on the internet was by people using laptops or desktop computers, but in 2012 this had reduced by 10 percentage points to 73%. Instead, people were spending more time accessing the internet through mobile phones (17% of time spent on the internet was through a mobile device, up from 12% in 2011), through tablets (6% of time spent on the internet, double the 3% of 2011) and through connected TVs (4% of time spent on the internet, double 2011’s figure of 2%). To cater for this continuing growth in accessing the internet through mobile devices, DBS Internet Marketing recommends that all businesses and individuals should make their website smartphone friendly. Many websites do not display properly on mobile phones, which can be frustrating for your clients, and if they have difficulty finding what they want may quickly leave your site for a competitor. DBS can fix this so that your site displays perfectly on whatever size screen it is been viewed, whether it is a PC screen, tablet or smartphone – see here for full details.

James Hopkins

Written by James Hopkins

Digital Consultant

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