DBS Internet Marketing Specialist Dan Atkinson is celebrating 2 years at DBS, and has marked the occasion with a high score of 90% in his Google AdWords Fundamentals examination, allowing DBS to continue its status as Google Partners. Dan, who joined DBS in 2015, helps to set up and manage high performing pay per click campaigns for a variety of online marketing clients. Implementing the latest techniques and practices, Dan closely monitors campaigns to drive qualified traffic to our clients’ websites, resulting in enquiries and sales. Google’s AdWords Fundamentals exam is required in order to become AdWords certified and for agencies to hold ‘Google Partner’ status. An official qualification, AdWords certification is designed to demonstrate a specific level of expertise to customers looking for assistance with their pay per click advertising. With 120 minutes to answer 100 questions, the exam covers the best practices for managing and optimising AdWords campaigns and Dan was able to achieve a score of 90%. To find out more about what being a Google Adwords Certified Partner means and to read about our Pay Per Click Advertising and Management, click here or to speak to one of our team call us on 01522 811688.
To earn the coveted Google Partner badge, agencies need at least one of their team to be AdWords certified. Two members of Team DBS Julie Priestley and Joanna Maplethorpe recently took the online exam and both scored over 90%. David Clarke, director of DBS Internet Marketing said "Being Google Partners is very important to DBS and very much in line with our team's core values that include being knowledgeable, qualified, responsive to change, thirsty to learn and committed to training and development."
Google’s Pay Per Click Adverts used to be a bland four lines of text including a headline, two lines of copy and a link to the advertiser’s website. Over the past few months Google have rolled a series of what they call “ad extensions” which enhance pay per click adverts by including more information with the standard pay per click adverts. I covered Google’s ad extensions in a blog post I made in April 2013:
http://blog.dbsinternetmarketing.co.uk/2013/04/get-more-business-with-google-adwords.html However, the latest news is that Google are now trialling “Image ad” extensions with their pay per click ads.
In the screenshot below you can see that a search for “hi tec” brought up hi-tec’s pay per click advert along with 3 product images. Obviously this has a massive visual impact.
The new Google Image Ad feature is currently only available to a select few at the moment. As with all Google features there are policies and constraints within this ad extension. At the moment it appears that Image Ads are only available to advertisers who hold the number 1 pay per click ad spot. It’s likely that pay per click advertisers will now bid more to grab the #1 spot and therefore get Image Ads. This will add to Google’s revenue. Image Ads are perfect for advertisers who sell image based products as they certainly makes adverts stand out. Image ads will be particularly effective when the pay per click advert is well set up with other available ad extensions as this will take up more valuable space in Google’s search engine results and attract the eye. I’m sure we will be noticing these new image ads more and more over the next 12 months. It’s certainly going to be interesting when this feature is rolled out to everyone as I am sure it will be in good time.
I will keep you informed if and when they are available to UK advertisers.
Google has recently announced their new "click to call" feature for their Pay Per Click services."With over 4.5 million people in the UK searching on Google via their mobile and a 30% rise in mobile searches since 2009, Google Adwords customers now have more opportunities to increase the amount of calls they receive from their Google adverts" says David Clarke of DBS.
All AdWords campaigns targeting 'iPhones and other Mobile Devices' will now have the option to include a business telephone number as a fifth line in the advert text.
With the advent of internet marketing there has been a rise in pay per click advertising.With pay-per-click, your company pays a certain agreed amount to an advertising company every time someone clicks on the link to your business.Some companies will try to generate fake clicks on your site to try and make easy money. Similarly, your competitors may click on your link and increase your bill without bringing you any genuine customers. This has given pay-per-click something of a bad name.A good advertising company will know how to avoid these pitfalls and make sure your pay-per-click is effective.Below are some measures which you can follow to make sure your investment brings you business rather than loses you money.
When you carry out a basic search on Google you may have noticed that the top two results on the left hand side are in a beige box that has a headline of "Sponsored Links". In the right hand column there are also up to eight sponsored links. These sponsored links are pay per click adverts. If you click on these adverts then the business providing the advert pays for the cost of the click.