Dan Atkinson is the latest DBS team member to gain a professional accreditation. He sat the Bing Pay Per Click hundred question exam and scored a very creditable 88%. Dan has now officially achieved the Bing Ads Accredited Professional status. "Our core values include being qualified, responsive to change and thirsty to learn," said David Clarke, Director of DBS. "Dan's new accreditation fits in perfectly with these values. The growth in Bing is something that I think will continue to increase. It is worth noting that generally the cost per click on Bing is significantly lower than it is for Google which helps our clients increase profitability."
Bing is chipping away at Google’s dominance of the search engine industry. Bing now has around 20% of USA search traffic and 7% of UK search traffic and is widely expected to continue to grow at the expense of Google. This trend has been bolstered by an announcement that Microsoft and AOL have signed a 10-year deal with Bing to power their organic search listings and pay per click advertising. Behind the scenes Bing has worked on its pay per click advertising web interface to bring it more in line with Google's pay per click offering - Google AdWords It is now relatively easy to migrate a Google pay per click customer over to Bing's pay per click platform. This is a major advantage for UK pay per click advertisers as generally the cost per click on Bing is significantly lower than it is for Google. Bing also Powers Apple's Siri search function. "Pay per click advertisers who have previously only thought about Google should now be considering Bing. It's certainly not the time to drop Google but canny businesses should think about allocating some of their pay per click budget to the more cost-effective Bing platform" said Julie Priestley of DBS Internet Marketing. Not sure how pay per click works? Click here to watch our 90 second video.
We are delighted to announce that Julie Priestley, member of the DBS team since 2001, has maintained her status as a Bing Ads Accredited Professional. The comprehensive Bing Ads exams cover ad creation, keyword research, campaign optimization, reporting and budgeting with individuals requiring a score of at least 80% to pass. Scoring an impressive 97%, Julie boasts the necessary skills to set up effective pay per click campaigns on the Microsoft search engine Bing and efficiently target ads towards consumers searching for relevant keywords. Millions of people search for keywords on search engines every day and with over 80% of these not going beyond page one of these results, it is vital to be at the top. Well planned pay per click advertising campaigns can bring high quality traffic to your website and increase your return on advertising spend but only if the campaign manager has the necessary knowledge and experience to get the most from those campaigns. To find out more about PPC campaigns watch our video here. Julie's commitment to training and development is in line with our core values. To find out more about Julie, please click here.
Bing Search Engine
DBS Internet Marketing is committed to training and personal development so that our team can offer DBS clients the highest level of service. The search engine Bing was formerly known as MSN and actually powers all searches made on the Yahoo search engine. Bing is now focusing its efforts on increasing its market share including pay per click advertising. Recognising this trend Julie Priestley of DBS recently sat the Bing Ads Accredited Professional accreditation exam. This is the official accreditation for Bing Pay Per Click Advertising customers. After completing a comprehensive online training programme relating Bing Ads and search marketing Julie was required to take an exam to test her knowledge. The pass rate requirement is 80% but Julie outdid herself and achieved a remarkably high score of 94%. Bing has been working hard in the background to improve its pay per click advertising system and features so that it is no longer considered Google AdWords poor relation. In fact, some of Bing’s new features surpass Google AdWords current offering. Bing still has a way to go to catch up Google in terms of traffic but this actually works in our clients’ interest as we can them get a much cheaper cost per click for them on Bing than on Google. It’s likely that Bing’s popularity will greatly increase due to Apple’s intervention. Apple announced on the 10 June 2013 that from Autumn 2013 Bing be installed as the default search engine to power Apple’s Siri websearch. Siri lets you use your voice to search the internet as well as send messages and schedule meetings. There is also speculation that Apple will switch its default search provider from Google to Bing. It makes sense that if your prospects looks for your services on Bing that you have a presence there. For a free, no obligation and discussion of how Bing Pay Per Click advertising can become part of your company’s marketing mix please call Julie on 0800 988 8366.