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The Power of Evergreen Content in SEO

Jul 12, 2018 8:02:00 AM / by DBS Internet Marketing posted in content marketing, dbs, dbs internet marketing, online marketing

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What is Evergreen Content?

It’s a well-established fact now that content marketing is among the best methods of driving traffic to your site. However, when preparing content for your website there are a few ground rules you need to follow – one of which revolves around the idea of creating ‘evergreen’ content.

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Promotion for James

Apr 4, 2016 9:26:00 AM / by Julie Priestley posted in Retargeting, content marketing, dbs, dbs internet marketing, James Hopkins, online marketing, pay per click, social media

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JamesAfter being with DBS for over five years James Hopkins has been appointed as our Online Marketing Manager. The online marketing team covers pay per click advertising and management, content marketing, social media advertising and retargeting. To find out more about James and connect with him on social media, please click here

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Dan completes first year with DBS

Mar 30, 2016 8:34:00 AM / by James Hopkins posted in Retargeting, work anniversary, content marketing, Dan Atkinson, dbs internet marketing, pay per click, social media, video

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Dan Van GoghDaniel Atkinson is celebrating after completing his first year at DBS Internet Marketing. Dan joined the company on 30th March 2015 after spending three and a half years at a rival digital marketing company and a role at BBC Radio Lincolnshire. Dan is an Internet Marketing Specialist and over the last year he has worked on Pay Per Click Advertising and Management, Retargeting, Content Marketing and Social Media Advertising. Dan graduated from Leeds Met in 2009 after reading Creative Music & Sound Technology. As a result he is highly experienced in creating videos and has already helped create some for clients in the last year. Outside of work Dan has a strong interest in music and has founded an independent record label that supports and promotes artists as they attempt to break in to the mainstream market. The photograph is from a recent holiday to Amsterdam, where it was pointed out that he bears a striking resemblance to Vincent Van Gogh! To find out more about Dan and to connect with him on social media, please visit http://www.dbsinternetmarketing.co.uk/our-team/11/daniel-atkinson/

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Latest content marketing article

Jul 13, 2015 12:27:00 PM / by James Hopkins posted in content marketing

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clip_image002Our latest content marketing article for Hudson Moody Estate Agents in York has just gone live. Click here to view it. Content Marketing works because your customers make their buying decisions online. DBS make sure that it's content marketing clients constantly have buyer-focussed content that informs, entertains and supports your customers at every stage of the sales funnel. We aim to provide content that people will want to engage with by liking, sharing, commenting on and linking to. This will:

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DBS Internship

Jun 9, 2015 2:04:00 PM / by James Hopkins posted in digital marketing, content marketing, email marketing, internship, marketing, social media

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How to create effective calls-to-action

May 14, 2014 11:00:00 AM / by DBS Internet Marketing posted in web design, content marketing

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Create a Call To Action That Actually Works.

You’ve fought hard to attract visitors to your website and you don’t want them all to leave your site without a trace. Whether visitors have arrived at your website through a Google search, a pay per click advert, your social media accounts or a marketing email, it’s essential that you find a way to build trust, keep the interest of your prospects and continue the sales process. Calls to action can help you to do just that.

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How an Out of Date Website Can Hurt a Business

Apr 23, 2014 12:15:00 PM / by DBS Internet Marketing posted in content management, content marketing, online retail, online shopping

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Website Updates And Why You Need Them

Many customers these days see a company website as a shop window and customers make quick decisions about whether or not they can trust a company based on what their website is like.

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Have you looked through the window of your website?

Nov 25, 2013 2:48:00 PM / by DBS Internet Marketing posted in content marketing

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<FileName> You might have heard the phrase, ‘Your website is a shop window’ (see DBS’ previous blog), but what does that mean in reality? You’ve spotted the shop amongst a host of other shops (online), you look through the window to see what’s on offer - you need reasons to stick around and explore, correct? It’s not about “who you are” – it’s about “how you can help” Websites, like shop windows, need a personality. Your website already covers what you do, however content marketing is about the promise your brand makes; it’s about empathizing with the customer, offering helpful, engaging information that affects the customer, and convincing the customer that you are the right person for the job. Customers want to spend time with content that appeals to them, not swamped with sales talk.

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DBS Welcomes Joanna Maplethorpe – an experienced Content Marketer

Nov 11, 2013 4:25:00 PM / by DBS Internet Marketing posted in staff, content marketing, dbs internet marketing

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jo-websiteWe are delighted to announce that Joanna Maplethorpe has joined DBS as content marketing editor. Joanna has spent the last 21 years in the South East working in marketing and website development for corporations such as GE Capital, The Hartford and Towergate based in the City of London and Canary Wharf. Joanna’s brief is to improve our clients’ websites through news, articles and other online opportunities in an effort to help our clients simply communicate with their customers and prospects about their businesses. Why is content marketing important?
Companies are recognizing that quality content is the ultimate way to earn natural links and increase trust from the search engines.  Content marketing tends to have a longer-term effect although it is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. It’s important to make each piece of content truly worthwhile
Basically, content marketing is the art of communicating with your customers and prospects without selling - instead of pitching your products or services you are delivering information that is relevant to your customers.   For every piece of content you invest in, you create an opportunity to build natural, organic links in the long term and become recognized as a credible, authoritative site. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers they will ultimately reward us with their business and loyalty. If you would like to know more information about content marketing, please call DBS Internet Marketing on 01522 811688 for more details.

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Hummingbird update

Oct 18, 2013 10:11:00 AM / by DBS Internet Marketing posted in content marketing, google, hummingbird, internet marketing

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Google recently rolled out another update called "Hummingbird".

The update will reward websites that focus on high quality content that provides real value to both customers and prospects.  See DBS's content marketing  information for more guidance.

Google's press department revealed that Hummingbird has been actually running for a few months. The press team also stressed their guidelines to those engaged in SEO...

"Our guidance to webmasters is the same as always - we encourage original, high-quality content, since that’s what’s best for web users."

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