We are delighted to announce that Joanna Maplethorpe has joined DBS as content marketing editor. Joanna has spent the last 21 years in the South East working in marketing and website development for corporations such as GE Capital, The Hartford and Towergate based in the City of London and Canary Wharf. Joanna’s brief is to improve our clients’ websites through news, articles and other online opportunities in an effort to help our clients simply communicate with their customers and prospects about their businesses. Why is content marketing important?
Companies are recognizing that quality content is the ultimate way to earn natural links and increase trust from the search engines. Content marketing tends to have a longer-term effect although it is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. It’s important to make each piece of content truly worthwhile
Basically, content marketing is the art of communicating with your customers and prospects without selling - instead of pitching your products or services you are delivering information that is relevant to your customers. For every piece of content you invest in, you create an opportunity to build natural, organic links in the long term and become recognized as a credible, authoritative site. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers they will ultimately reward us with their business and loyalty. If you would like to know more information about content marketing, please call DBS Internet Marketing on 01522 811688 for more details.