If you haven’t registered a domain name for a new website that you are planning then give it some thought. Although you should be spending time and effort building inbound links to your site you will find that you may naturally attract links without asking for them. The majority of people who link to you without asking will use your web address whether it’s an internal page or your home page.
This is where good domain name planning now will pay massive dividends in the future. Let me explain…..
You can select a domain name that contains your keywords. Your keywords will therefore be in any link you didn’t ask to get and act as anchor text. Use dashes in your domain names sparingly – one at most - otherwise you run the risk of having search engines believing you are trying to manipulate them. They don’t like that and you may be penalised.
Examples of keyword rich domains are:
Similarly, give some thought to the file names you give your pages. The file name is the web address of a particular page eg: