Time has finally been called on Google’s failed social media network Google+. While Google made their announcement in October, giving a deadline of August 2019, the date has now officially been locked in earlier than expected – on April 2nd 2019. Although the social network did successfully create a small number of engaged communities around certain topics and interests, it never quite managed to scale to the size of its competitors Facebook, Twitter, Instagram & Snapchat, so now Google has decided to reluctantly pull the plug. What does this mean for your business?Google has explained that on April 2nd all Google+ accounts and Google+ pages will be shut down permanently and content will start to be removed - including photos and videos. So, if you have anything on there you need to save then you should do so immediately by clicking here. It’s also important that you remove any links to your Google+ button from your company website. The same goes for letterheads, business cards and anywhere else you might be directing people towards your individual or business G+ profiles. For assistance removing your Google+ button please contact us at firstname.lastname@example.org or call us on Freephone 0800 988 8366.
Google has announced that its social network, Google +, will shut down after reports of a data breach that could have affected millions of users. When is Google+ shutting down?Google has stated in a blog post that it will be shutting down the consumer version of Google+ over the next 10 months. Why did Google+ fail?There were high hopes for Google+ when it first launched back in 2011. Deeply concerned by the fast and disruptive growth of Facebook and Twitter, Google executives launched their rival social network to ensure that Google was not overtaken in the new era of social media. While users loved Google’s search tool for its lightening quick speeds and minimal, unintrusive format, the same could not be said for their attempt at the social web. Bad publicity regarding the platform’s interface and its functionality dogged the company from day one and following an initial flurry of interest the platform struggled to take off. Where other social platforms like Twitter, Snapchat, Instagram and even Vine offered something genuinely different to users, Google+ had no obvious selling points to bring it consistent growth. Data BreachGoogle announced in the blog post that it undertook an internal audit called ‘Project Strobe’ earlier this year in an effort to review third-party access to Google accounts. The audit highlighted a bug which may have allowed other developers access to private details of as many as 500,000 accounts. However, the research also brought to light the very low level of consumer usage, with 90% of user sessions ending in less than five seconds, prompting Google to call time on the network. What do with your Google+ account?Were you a user of Google+? If you’re looking to permanently delete your account, then here’s how you do it:1) Visit https://plus.google.com/discover2) Click ‘Sign In’ in the top right corner3) Log in using your associated Gmail account4) Click the drop-down menu in the left corner and select Settings5) Select ‘Disable Google+’ and ‘Delete Your Entire Google Profile Here’6) Scroll to the bottom of the page and check the box next to Required7) Click Remove Selected Services.Don’t forget that if you have links on your social media accounts or website to your Google+ profile then these will need to be deleted. Alternatively, you could link to your Google My Business listing instead. For help doing this please call us on 0800 988 8366.