Google has confirmed that they are aware of a payment issue that has caused identical payments to be collected twice within some Google Ads accounts. The issue is connected with how they process direct debit payments. A number of Google Accounts have been affected and Google’s technical team are presently working to resolve the issue.As of yet, Google has not provided a statement on what will happen next as a decision hasn’t been made regarding this but we will be staying in regular contact with Google until this is resolved.
We’re very excited by some new updates available through Google Ads. The new changes to Google’s “Click To Message” capabilities are aimed at helping advertisers to get more conversions from their ads by encouraging actions from within searches. From what we’ve seen so far, they look like they could be very effective for our clients. What is “Click To Message”? “Click To Message” is a new extension for Google Ads that allows customers to send a text message (SMS) directly from a pay-per-click advert when it appears on their mobile phone. For example - a customer searching for hotels in London can now be presented with the option to not only click to phone the hotel to make their reservation, but also be presented with the option to send a text message instead – saving them precious time. With the number of people using mobile phones to access the internet predicted by Google to reach 6 billion by 2021 and approximately 65% of young consumers preferring to contact businesses through text or messaging, it seems like a smart option to provide consumers with this kind of flexibility. The new updates to “Click To Message” now mean that, rather than one of your team having to monitor a mobile phone for text messages, they can respond by email or through an automatic reply such as ‘Thanks for your enquiry. We’ll call you back shortly’. “Click To Message” is a great tool to improve your conversion rates. However, it’s important to track them properly and to be prepared for how you will handle queries that are directed your way. If you need help, then please don’t hesitate to contact our team of Google qualified Pay Per Click experts on 0800 988 8366.
Google Ads (previously called Google AdWords) is on a mission to speed up its service. Its aim to deliver a better experience to advertisers has led to a massive purge on dormant Google Ads accounts. But will your account be on their radar?Over the past few months Google has begun a process of cancelling specific inactive accounts that have failed to spend any budget in the last 15 months – so any businesses with active campaigns in that period need not worry. However, if you have paused your campaigns for an extended period or have a dormant account that you may want to use again one day then now may be the time to act. In a post earlier this year they explained the reasons for their decision saying “accounts will be cancelled in order to speed up the AdWords experience and help users stay within the manager account limits.” In layman’s terms, this means that Google can reduce the strain on their systems and speed up the Google Ads platform for users who are actively using their tools. When an account is cancelled it means that you lose all the historic data in your account. While you may receive a refund from Google for any unspent pre-paid budget left on your account and you can reactivate the shell of the account, you won’t ever get back the campaigns, targeting and keywords that you or your ad agency spent valuable time preparing. If you reactivate your account and then don’t spend or serve ads in the three months following your account will once again be deactivated. There are lots of reasons why your account might have been dormant for the past 15 months. It could be that you’ve diverted your attention to another form of marketing, or perhaps your account wasn’t geared up to provide the results you needed. Either way, lots of things have changed with Google Ads in the past year and now is a good time to review your strategy. Google Ads (or Pay Per Click Advertising) remains one of the best ways to drive quality traffic and boost sales and enquiries to businesses of all sizes. We can work with you to develop a paid search strategy either based around your previous campaign structure or starting from scratch with a fresh approach to get you the traffic, leads and conversions that you need. To find out more, please call us on 01522 811688.