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PPC vs SEO – Which is Best for My Business?

Aug 22, 2019 8:42:00 AM / by James Hopkins posted in bing pay per click, search engine optimisation, search results, Seo, google pay per click, ppc, pay per click, search engine

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Advantages of PPC and SEO

Search Engine Marketing (also known as SEM) consists of two main areas, PPC (Pay per Click Advertising) and SEO (Search Engine Optimisation). If you are new to these terms, they can appear to be extremely daunting prospects.

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DBS Pay Per Click Expert Celebrating 4 Year Anniversary

Apr 8, 2019 10:46:00 AM / by James Hopkins posted in bing pay per click, work anniversary, Dan Atkinson, dbs, dbs internet marketing, google ads, google pay per click, google analytics, pay per click, video

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Dan Nails Google Pay Per Click Exams

Jun 5, 2015 1:28:00 PM / by Julie Priestley posted in adwords, google pay per click, google adwords, Google Partner, pay per click

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DBS launch "Time For You" website

Nov 19, 2013 1:12:00 PM / by DBS Internet Marketing posted in bing pay per click, Retargeting, Time For You, web design, google pay per click, facebook, social media, web design Lincolnshire, web development, website

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Time For You - Matthew Time For You is the UK’s most successful domestic cleaning franchise. Over 130 franchisees met in Northampton on Saturday 16 November for their AGM. Behind the scenes and in total secrecy DBS had worked on a new website at www.timeforyou.co.uk which was launched during the course of the meeting. “I’m really proud of the DBS web team headed by Matthew Harris” said DBS’s MD – David Clarke. “Launching the website in secrecy meant a Saturday morning 7am start for Matt to ensure everything went smoothly. With an audience of around 160 people there was absolutely no room for error.” Six DBS team members attended the AGM and then ran 3 workshops for Time For You franchisees on:

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Google trial Images on Pay Per Click ads

Sep 13, 2013 9:00:00 AM / by Julie Priestley posted in adwords, google pay per click, internet marketing, pay per click

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Google’s Pay Per Click Adverts used to be a bland four lines of text including a headline, two lines of copy and a link to the advertiser’s website. Over the past few months Google have rolled a series of what they call “ad extensions” which enhance pay per click adverts by including more information with the standard pay per click adverts. I covered Google’s ad extensions in a blog post I made in April 2013:
http://blog.dbsinternetmarketing.co.uk/2013/04/get-more-business-with-google-adwords.html However, the latest news is that Google are now trialling “Image ad” extensions with their pay per click ads.
In the screenshot below you can see that a search for “hi tec” brought up hi-tec’s pay per click advert along with 3 product images. Obviously this has a massive visual impact.
image
The new Google Image Ad feature is currently only available to a select few at the moment. As with all Google features there are policies and constraints within this ad extension. At the moment it appears that Image Ads are only available to advertisers who hold the number 1 pay per click ad spot.  It’s likely that pay per click advertisers will now bid more to grab the #1 spot and therefore get Image Ads. This will add to Google’s revenue. Image Ads are perfect for advertisers who sell image based products as they certainly makes adverts stand out. Image ads will be particularly effective when the pay per click advert is well set up with other available ad extensions as this will take up more valuable space in Google’s search engine results and attract the eye. I’m sure we will be noticing these new image ads more and more over the next 12 months. It’s certainly going to be interesting when this feature is rolled out to everyone as I am sure it will be in good time.
I will keep you informed if and when they are available to UK advertisers.

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DBS Pay Per Click Experts score 96% in Google Exams

Mar 8, 2013 9:00:00 AM / by James Hopkins posted in google, google pay per click, pay per click

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Julie and Allan March 2013Julie Priestley and Allan Rayner, two members of the Pay Per Click Advertising team at DBS Internet Marketing, each sat the Google Search Advertising Advanced Exam yesterday. They have to sit this exam annually to allow DBS Internet Marketing to continue to hold its Google Adwords Certified Partner status. The exam consists of 109 questions with a 2 hour time limit.  Both DBS team members received impressive scores of 96% each. This extremely high pass rate means that not only does DBS Internet Marketing get to continue to be a Google AdWords Certified Partner, but it also allows both Julie and Allan to continue to provide the highest possible standard of customer service to DBS Internet Marketing customers, with the latest up to date knowledge of Google AdWords. "I am delighted that both Julie and Allan have once again passed the Google Search Advertising Advanced Exam with extremely high marks” said David Clarke, Director of DBS Internet Marketing. “Continuing to hold the coveted Google AdWords Certified Partner status shows our commitment to quality service, and Julie and Allan’s achievement demonstrates their determination to go that extra mile to have the most up to date knowledge at the disposal of our clients. They are a credit to DBS". If you would like to know more about our Pay Per Click Advertising Services, follow the link to our webpage.

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DBS Pay Per Click Experts score 98% in Google Exams!

Mar 23, 2012 10:04:00 AM / by DBS Internet Marketing posted in dbs, dbs internet marketing, google pay per click, Google advertising, google adwords

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Two members of the DBS Pay Per Click Advertising team recently sat exams set by Google, allowing DBS Internet Marketing to continue to hold its Google Adwords Certified Partner status.

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Google simplifies privacy policy but causes uproar

Mar 9, 2012 11:49:00 AM / by DBS Internet Marketing posted in dbs internet marketing, google pay per click, Google advertising

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On Thursday 1st March, Google rolled out its new privacy policy around the world, despite warnings from the EU’s Justice Commissioner, Viviane Reading, that the changes were in breach of European law. Google however issued a statement saying "we are confident that our new simple, clear and transparent privacy policy respects all European data protection laws and principles”.

The essence of Google’s changes are that any private data now collected by one Google service can be shared with all of its other services, such as Gmail, YouTube and Blogger. So, any browsing data or web history which Google gathers when you’re signed in to your Google account can now be shared across all of their other sites. These are all sites owned by Google, but to avoid this, you can simply not log in to your Google account, and Google will just store your web data activity anonymously.

Google says that this is to offer better targeted advertising to users, and will enable it to tailor its search results more effectively. Google makes a huge amount of money from advertising, so the more information it has about you stored centrally and collected from all its different sites, the more accurately it can target you. This is good news for people who do Google pay-per-click advertising. The changes also brought together documents for more than 60 different sets of individual sites that are owned by Google into one single policy document covering all of the sites, simplifying its policies.

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The importance of marketing your website on the internet

Jan 11, 2012 11:11:00 AM / by DBS Internet Marketing posted in search engine optimisation, google pay per click, internet marketing, link building

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Most businesses now have some form of web presence. However, what businesses pay for a website varies greatly and ranges all the way from free website technologies such as “Google Sites” all the way up to bespoke, hand coded projects. However, just having a website is no longer enough. Don’t shoot the messenger, but after paying for a web site to be developed, businesses need to come to terms with the fact that they need to budget further continuous resources to market that website on the internet. The internet is a competitive place, which has increasingly become more competitive in recent years and will only become more so in the coming years. This short article is intended to be a brief introduction on how to be highly visible in search engines.
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Yahoo! and Microsoft provide update on their Search Alliance

Nov 10, 2011 10:09:00 AM / by DBS Internet Marketing posted in Bing, google pay per click, Yahoo

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Yahoo! and Microsoft have sent out emails updating users on the progress of their search engine alliance which uses Microsoft’s back-end technology to power both the paid and organic results on Yahoo!. They say that the continued point in their alliance is to “provide consumers with a competitive choice in search, while offering search advertisers a cost-effective way to connect with a high-quality audience.”

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