DBS is based in a rural environment in the village of Navenby, Lincolnshire which was voted by The Sunday Times as one of Britain's best villages to live in. However, despite the best efforts of the emergency services, it can be up to 8 minutes or more before a paramedic or an ambulance can reach the village. Being quickly able to reach a Public Access Defibrillator can make a genuine difference. Navenby Parish Council are equipping the village with 3 Public Access Defibrillators. The intention is to mount the 3 defibrillators at equidistant points within the village which would mean that no-one should be more than 500m from the nearest unit. It's understood that when 999 is called an access code will be given over the phone and the caller will be told the location of the nearest defibrillator. As soon as the access code is entered onto a keypad in the storage unit the defibrillator is released and begins to give clear audio instructions. Public Access Defibrillators are potential life-savers. Not every cardiac arrest will benefit from defibrillation but, for those that might, it is a fact that the chances of a successful outcome decrease by 7-10% for every minute that defibrillation is delayed. LIVES, Lincolnshire’s own First Responder organisation, attended 210 cases within the year ending March 2015 in which the use of a defibrillator was necessary – in 95 of these cases, the individual’s heart rhythm was restored and the emergency services were able to take over. Defibrillators can and do make a significant difference ! David Clarke, director of DBS Internet Marketing and also the chair of Navenby Business Network commented "I'm very pleased that DBS was able to contribute to this fantastic cause. The £4500 purchase price for the 3 defibrillators is quite a modest sum compared to the combined turnover of our local businesses. A donation from local businesses could help to make the purchase of these defibrillators a reality."