Many Happy Returns to DBS’s Online Marketing Manager, James Hopkins, who turned 34 on Sunday.The team celebrated with a rather delicious apple and blackcurrant birthday cake and the usual singing of Happy Birthday on Friday morning.James spent the weekend with his wife Kasia and four-year-old son Alex, relaxing, enjoying the hot weather and taking advantage of some of the fun things to do locally in Lincolnshire. Their itinerary included a trip to the seaside, a walk across the Lincolnshire Wolds to have a picnic in the ruins of Old Bolingbroke Castle, going out for an Italian meal in Horncastle, breakfast by the sea, exploring the new North Sea Observatory at Chapel St Leonards, and visiting nearby National Trust property Gunby Hall. James joined DBS in 2011, and focuses on driving traffic and enquiries to our clients’ websites through social media and marketing. You can read more about James here: http://www.dbsinternetmarketing.co.uk/our-team/4/james-hopkins/
DBS is very pleased to have recently launched a new website to allow a client to sell an innovative new product that helps to tackle hay fever, pet and dust allergies.Earlier this year, Sam Fells of Microcapture came to DBS with an idea for a new natural first aid product, and wanted a new website built in order to help her to start to sell that product. Microcapture is a family owned and run business with over 30 years’ experience of developing therapeutic fragrances, which includes the menthol eucalyptus fragrance used in Kleenex tissues all over the world. Sam is the product development manager at Microcapture and had previously spent 12 years working at Boots. She wanted to find a drug-free way to help her young son cope with his hay fever, pet and dust allergies, so Sam and the team at Microcapture developed a brand-new product – Breaze Vapour Oil – as a natural product that harnesses the antihistamine and anti-inflammatory properties of ten essential oils.Along with the Breaze Motion Activated Pillowcases, the products offer round the clock natural first aid for summer sneezes. The new website, which we built to a tight deadline, is an ecommerce website that allows people to purchase the vapour oil and the motion activated pillowcases quickly and easily online. DBS’s Online Marketing Manager, James Hopkins, suffers from hay fever, and has been using the vapour oil and the pillowcases for a few weeks and has found them to be very beneficial and a huge relief to his symptoms. As part of the launch of the product, DBS has also been running Facebook campaigns to help promote Breaze. Click here to view Breaze Allergy’s newly launched website: https://breazeallergy.com/
What Is Google My Business?
When it comes to modern SEO tactics for businesses, one step which cannot be overlooked is the setting up of a Google My Business (GMB) listing.
What is Evergreen Content?
It’s a well-established fact now that content marketing is among the best methods of driving traffic to your site. However, when preparing content for your website there are a few ground rules you need to follow – one of which revolves around the idea of creating ‘evergreen’ content.
Congratulations to James who is celebrating his seventh year with DBS Internet Marketing after first joining us in 2011. Originally from Somerset, James studied at Lancaster University before working as an Investor Relations Manager in the City of London, and later as a Marketing Coordinator. James joined us as an Internet Marketing Assistant in 2011 and now heads up our Online Marketing team. His focus is to drive traffic and enquiries to our clients’ websites through social media and content marketing.To find out more about James and connect with him on social media, please visit http://www.dbsinternetmarketing.co.uk/our-team/4/james-hopkins/.
DBS director David Clarke delivered a guest lecture to University of Lincoln Business & Marketing degree students on 27 April. The Principles of Marketing lecture took place in the University's Business School and drew on David's commercial experience on both sides of the Atlantic. David is pictured here with Dr. Jialin (Penny) Hardwick, Senior Lecturer, University of Lincoln International Business School and Stephanie Schiaffonati, University of Lincoln Business School Employability Manager. DBS has strong ties with the University of Lincoln after helping to initiate a mentoring programme for final year students.
Oven Wizards are continuing to build on their reputation as being the UK's most trusted oven cleaning company with the addition of Steve Webster in the Warrington area. The franchise based oven cleaning company established in 2004 now operates in over 60 areas throughout the UK. "It's great to see Oven Wizards grow" said DBS director David Clarke "We're really pleased to support the franchisors with website development and many of its franchisees with online marketing."
Business Lincolnshire has unveiled a new grants programme for SMEs who are looking to grow their business. £4 million of EU funding has been earmarked for Greater Lincolnshire. One of the areas that Business Lincolnshire is keen to pinpoint is how to make Lincolnshire SMEs more digitally capable which could include developing a firm online marketing strategy. "If you can demonstrate that investment in your company will create new jobs or significantly increase your turnover you may be able to access a grant to part fund the activity" said Toni O'Brien, a Business Growth Adviser with Business Lincolnshire. "This is brilliant news for Greater Lincolnshire SMEs" commented DBS director David Clarke, "I would urge all DBS's Lincolnshire clients to have a short chat with me about their growth plans and I can then quickly pass you on to Toni O'Brien to see if your firm can access the £4 million funding".