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Google trial Images on Pay Per Click ads

Sep 13, 2013 9:00:00 AM / by Julie Priestley posted in adwords, google pay per click, internet marketing, pay per click

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Google’s Pay Per Click Adverts used to be a bland four lines of text including a headline, two lines of copy and a link to the advertiser’s website. Over the past few months Google have rolled a series of what they call “ad extensions” which enhance pay per click adverts by including more information with the standard pay per click adverts. I covered Google’s ad extensions in a blog post I made in April 2013:
http://blog.dbsinternetmarketing.co.uk/2013/04/get-more-business-with-google-adwords.html However, the latest news is that Google are now trialling “Image ad” extensions with their pay per click ads.
In the screenshot below you can see that a search for “hi tec” brought up hi-tec’s pay per click advert along with 3 product images. Obviously this has a massive visual impact.
image
The new Google Image Ad feature is currently only available to a select few at the moment. As with all Google features there are policies and constraints within this ad extension. At the moment it appears that Image Ads are only available to advertisers who hold the number 1 pay per click ad spot.  It’s likely that pay per click advertisers will now bid more to grab the #1 spot and therefore get Image Ads. This will add to Google’s revenue. Image Ads are perfect for advertisers who sell image based products as they certainly makes adverts stand out. Image ads will be particularly effective when the pay per click advert is well set up with other available ad extensions as this will take up more valuable space in Google’s search engine results and attract the eye. I’m sure we will be noticing these new image ads more and more over the next 12 months. It’s certainly going to be interesting when this feature is rolled out to everyone as I am sure it will be in good time.
I will keep you informed if and when they are available to UK advertisers.

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Don’t forget about Bing Search Engine

Aug 6, 2013 9:28:00 AM / by Julie Priestley posted in Bing, Bing Ads, Microsoft Yahoo Search Alliance, pay per click, Yahoo

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Bing Search Engine

Not only is the Bing search engine colourful, but it also offers an excellent opportunity for advertisers to get a good ROI (return on Investment) in terms of pay per click advertising.

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DBS Sail Through Bing Accreditation

Jun 17, 2013 12:38:00 PM / by DBS Internet Marketing posted in Bing, Bing Ads, pay per click

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clip_image001DBS Internet Marketing is committed to training and personal development so that our team can offer DBS clients the highest level of service. The search engine Bing was formerly known as MSN and actually powers all searches made on the Yahoo search engine. Bing is now focusing its efforts on increasing its market share including pay per click advertising. Recognising this trend Julie Priestley of DBS recently sat the Bing Ads Accredited Professional accreditation exam. This is the official accreditation for Bing Pay Per Click Advertising customers. After completing a comprehensive online training programme relating Bing Ads and search marketing Julie was required to take an exam to test her knowledge. The pass rate requirement is 80% but Julie outdid herself and achieved a remarkably high score of 94%. Bing has been working hard in the background to improve its pay per click advertising system and features so that it is no longer considered Google AdWords poor relation. In fact, some of Bing’s new features surpass Google AdWords current offering. Bing still has a way to go to catch up Google in terms of traffic but this actually works in our clients’ interest as we can them get a much cheaper cost per click for them on Bing than on Google. It’s likely that Bing’s popularity will greatly increase due to Apple’s intervention.  Apple announced on the 10 June 2013 that from Autumn 2013 Bing be installed as the default search engine to power Apple’s Siri websearch. Siri lets you use your voice to search the internet as well as send messages and schedule meetings. There is also speculation that Apple will switch its default search provider from Google to Bing. It makes sense that if your prospects looks for your services on Bing that you have a presence there. For a free, no obligation and discussion of how Bing Pay Per Click advertising can become part of your company’s marketing mix please call Julie on 0800 988 8366.

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DBS Pay Per Click Experts score 96% in Google Exams

Mar 8, 2013 9:00:00 AM / by James Hopkins posted in google, google pay per click, pay per click

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Julie and Allan March 2013Julie Priestley and Allan Rayner, two members of the Pay Per Click Advertising team at DBS Internet Marketing, each sat the Google Search Advertising Advanced Exam yesterday. They have to sit this exam annually to allow DBS Internet Marketing to continue to hold its Google Adwords Certified Partner status. The exam consists of 109 questions with a 2 hour time limit.  Both DBS team members received impressive scores of 96% each. This extremely high pass rate means that not only does DBS Internet Marketing get to continue to be a Google AdWords Certified Partner, but it also allows both Julie and Allan to continue to provide the highest possible standard of customer service to DBS Internet Marketing customers, with the latest up to date knowledge of Google AdWords. "I am delighted that both Julie and Allan have once again passed the Google Search Advertising Advanced Exam with extremely high marks” said David Clarke, Director of DBS Internet Marketing. “Continuing to hold the coveted Google AdWords Certified Partner status shows our commitment to quality service, and Julie and Allan’s achievement demonstrates their determination to go that extra mile to have the most up to date knowledge at the disposal of our clients. They are a credit to DBS". If you would like to know more about our Pay Per Click Advertising Services, follow the link to our webpage.

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Admin error sees Google shares plunge by $20billion

Oct 19, 2012 10:18:00 AM / by James Hopkins posted in google, pay per click

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Yell.com announces an end to Pay-Per-Click - for now at least

Apr 20, 2012 8:40:00 AM / by DBS Internet Marketing posted in yell.com, dbs internet marketing, pay per click

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Yell.com have announced that they will be ending the Yell.com Pay-Per-Click and Cost-Per-Call product on 11th May 2012, having reached the decision as a result of lots of internal debate and subsequent customer feedback. Final invoices will be sent out shortly after this date.

Yell.com explained that they need to make sure that their site is quick and easy to navigate, as more and more people are searching for businesses via Yell.com. Their statement noted that the previous three months had broken all of their previous usage records, and their goal was to continue to drive as many potential customers to their advertising business as possible.


Yell.com went on to say: “To achieve this we need to make business advertising space work as hard as it can and we have therefore decided to no longer offer the Pay Per Click /Cost Per Call product  in its current format and positioning on the Yell.com site. That said, we are looking to develop a more relevant and robust product that will most likely sit amongst the tenancy listings on the left hand side of the screen”.


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Bing and Yahoo! accelerate their alliance

Feb 24, 2012 10:10:00 AM / by DBS Internet Marketing posted in Bing, microsoft, dbs, internet marketing, Microsoft Yahoo Search Alliance, pay per click, Yahoo

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Google Analytics Keyword Data

Nov 14, 2011 9:23:00 AM / by DBS Internet Marketing posted in pay per click

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Google Analytics is a free and powerful tool for website owners. A simple piece of code is inserted into the “backend” that powers your website.

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Internet Marketing Expert Supports Google Mobile Advertising as a Valid Online Strategy!

Jul 30, 2008 11:47:00 AM / by DBS Internet Marketing posted in advertising, google, google mobile, pay per click

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A large and potentially untapped source of Google popularity is available through mobile advertising. Internet users are increasingly choosing to access Google on the move, either via their mobile phones, palm top devices or with the hugely popular Blackberry mobile devices.

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Google Pay Per Click Spoofing Emails Are On The Rise

Apr 17, 2008 10:25:00 AM / by DBS Internet Marketing posted in spoofing, email, google, pay per click

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DBS & Google have become aware of 'spoofing' emails sent to some AdWords advertisers recently. 'Spoofing' refers to the act of fraudulently altering certain properties of an email to make it appear as though it originated from a legitimate source. The email can then lead to a deceptive website which collects sensitive personal information. In this case, the email may have appeared to be from Google AdWords, asking for your account login information. Please do not respond to these emails.

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