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Internet Marketing is evolving rapidly

Jun 27, 2013 9:00:00 AM / by DBS Internet Marketing posted in google, internet marketing, link building, penguin, social media

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It’s been 1 month since Google rolled out the Penguin 2.0 algorithm update. Google claim the update focused on making its results “more balanced” so that one particular site doesn't dominate the first page for a keyword. We’ve seen some strange outcomes for clients in the last four weeks. For example, several clients have been overtaken by information based sites like Wikipedia, BBC, Daily Mail and the Guardian. The update has brought about drops in rankings for some businesses which means that they may have to turn to pay per click advertising ie more revenue for Google. In the past Google has viewed links to your website as an endorsement or “popularity” vote. The latest Penguin 2.0 update still very much takes into account the links that point to your site but more relevance has been placed on the “authority” that Google sees your site as having.
The question has traditionally been:

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Google release Penguin 2.0 update

May 30, 2013 12:13:00 PM / by DBS Internet Marketing posted in google, internet marketing, penguin

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Like it or not the internet has fundamentally changed the way we do business.

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Google release string of updates

Oct 12, 2012 4:30:00 PM / by DBS Internet Marketing posted in google, panda, penguin

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