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How Your Business Can Use Structured Data to Optimise Your Website

Nov 19, 2019 4:10:00 PM / by DBS Internet Marketing posted in search engine optimisation, Seo, website improvement, search engine, structured data, website design

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Website Optimisation

Structured data is code written in a machine-readable format which allows Google and other crawlers to better understand content on a website. This allows search engines to harness this additional information to provide rich snippets in search results providing additional exposure for your business. This blog discusses in more detail what structured data is and how it can be used to help your SEO and optimise your website.

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How to improve your Local SEO

Aug 27, 2019 7:30:00 AM / by James Hopkins posted in reviews, search engine optimisation, Seo, blog, google my business, keyword research, local SEO, search engine

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Local SEO. Internet Marketing Concept.Optimising your local SEO (Search Engine Optimisation) is vital for small businesses. Local SEO is where you target customers who are likely to come and visit your store or business location. By correctly targeting the correct people who are in the vicinity of your business, it will encourage them to come and visit. Studies suggest that once someone has searched for a local business, they are likely to go and visit the business within 24 hours, so it is vital to get your business out there. Here we discuss a few ways in which you can improve your local SEO to get you seen by more people, but more importantly, the correct people. By using some of the same methods of standard SEO such as creating engaging and informative content, you can become more visible, however for local SEO there are a few more factors you should consider:
1.    Claim your business listing


Claiming your My Google Business page is a great way to start. This will mean when people search for a business similar to yours, you can appear in the business listings and this will provide potential customers with important information such as your opening hours, your address and contact details. Try and use local keywords in your listing as well. Google is not the only listing you can claim. Look at Bing Local, Yelp and other industry specific business directories to make your business more visible. Also add all of this useful information onto your social media networks as well. You can make your listing stand out with images and reviews. This could make the difference of a customer picking your company over a competitor.
2.    Keyword Research


Just as with all SEO and many forms of digital marketing, keyword research is extremely important. Having an understanding of what words and phrases customers are using when searching online lets you know what you should be including in your content. Start with some competitor analysis as this is a great way to get some inspiration to start you off. Use tools such as Google’s Keyword Planner to help with this exercise. You can then use the keywords you want to focus on in your targeting list in Google Adwords and ensure they are included in your website copy to help with organic results as well. A great way to add keywords in a website is by writing informative and helpful blog articles for your target customers.
3.    Think mobile first


Many people are using their mobile phones above any other device they own so it makes sense to always ensure mobile is at the top of your mind when carrying out any form of digital marketing. It is especially important for local SEO as people will be looking for businesses on their phone on the go, so if they are near your business, they are likely to visit. You need to ensure that when customers are searching, all the information you want to get across is easy to read on mobile and that it’s all easy to find. Although your website needs to look good across all devices including tablets and desktop, mobile should always be the priority as so many people rely on them.
4.    Reviews are extremely useful


It is a good idea to ask your customers for reviews. As long as you don’t force your customers, or ask them in a rude or forceful way, a lot of customers will be happy to provide you with one. This is especially important for certain sectors such as dining or hotels. Having reviews on Google or Trip Advisor and other review sites will help you appear higher up on the search results page. Also, reviews hold a lot of power. If customers see several good reviews, they will be more tempted to visit your business. But make sure you keep an eye on reviews. Good reviews can do amazing things for both your brand visibility and your reputation, but bad reviews can sometimes be damaging. By addressing reviews, whether they are good or bad, in a quick and professional manner will show you have high levels of customer service.
5.    Be Social


Social media isn’t going anywhere soon, so it is important for your business to be visible on social media as it will be where your audience is. Social media marketing as a whole is relatively cheap form of marketing and can have an extremely high impact. The main thing to consider is which social platform is right for your business? Each social media platform is different, and you need to cater your content for this. It also depends on which social media platforms you believe your ideal customers to be on. If you are a restaurant for example, then Instagram is a great platform for you as your products are extremely visual, which will translate on Instagram well as this is a very image led platform. Social media is also a great place to push offers which can entice people to visit your business. Once you have people at your business, try and get them to share that they were there or used your product or service as this will help increase your reach.
6.    Make sure you measure


As with all elements of marketing, you need to make sure you measure the results consistently so you can adapt your strategy and see the results. The Google My Business dashboard can provide you with some information such as how many times your listing has been viewed, how many times it has been searched and how many times your map has been looked at. These are all great indications that customers are interested in visiting your business or contacting you.
7.    Make sure all details are correct


When filling out your business listings, always ensure your business information is correct. Keep your phone number, website, email address, business address and opening hours consistently up to date to avoid any customer confusion as this could lead to frustration. Also ensure all your information is consistent. Make sure your present your address in the same way each time with no abbreviations, as again this shows a great eye for detail and professionalism.
8.    Get blogging


Creating a blog on your website is a great way to regularly update your website, include local keywords and provide your potential customers with useful or entertaining content all at once. Not only is blogging great for SEO, it can benefit the customer by providing information each time they visit your website. If you can keep them engaged, they will be more invested in your business. You can use these blogs on your social channels as well!
If you need help with your local SEO strategy then Team DBS can help. We can look at your current website, and ensure your site is fully optimized for local SEO traffic. We can also help with your social media presence as well. If you would like more information or a no obligation quote then please do not hesitate to contact us.

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PPC vs SEO – Which is Best for My Business?

Aug 22, 2019 8:42:00 AM / by James Hopkins posted in bing pay per click, search engine optimisation, search results, Seo, google pay per click, ppc, pay per click, search engine

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Advantages of PPC and SEO

Search Engine Marketing (also known as SEM) consists of two main areas, PPC (Pay per Click Advertising) and SEO (Search Engine Optimisation). If you are new to these terms, they can appear to be extremely daunting prospects.

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The importance of Bing for Voice Search

May 7, 2019 9:05:00 AM / by James Hopkins posted in search engine optimisation, Seo, voice optimisation, Alexa, Bing, google, Google Home, Voice search

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DBS launch another legal website

Jun 29, 2016 12:30:00 PM / by Matthew Rayner posted in search engine optimisation, Seo, solicitors, internet marketing, law firms, lawyers, legal web design, Legal website, online marketing, Legal website design, Legal websites, web hosting

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Lace Law, based in Newark, Nottinghamshire turned to DBS Legal Websites for a new website, web hosting and SEO: http://www.lacelaw.co.uk/ Lace law - half site width DBS specialises in web design and marketing for solicitors and law firms and are an Investors in People company and Google Partners. DBS was recently ranked in the UK Top 10 web designers for law firms. All our legal websites fit perfectly on iPhones, smartphones, iPads, tablets and desktop screens. None of our work is outsourced - our team of 8 works in our UK based offices. Click here to view our legal website portfolio. In our experience advertising and marketing duties are usually heaped on an unsuspecting partner who is then expected to maintain their caseload and still find the time to deal with marketing activity. Alternatively, the baton is handed to a practice or marketing manager who all ready works under pressure. Our philosophy is quite simple -we do all the work but you stay in charge. We offer law firms a free 2 hour brainstorming session on how we can take your website to the next level and drive more clients to you. Please talk to David Clarke on FREEPHONE 0800 988 8366 or 01522 811688 for a free no obligation discussion of your needs.

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The importance of marketing your website on the internet

Jan 11, 2012 11:11:00 AM / by DBS Internet Marketing posted in search engine optimisation, google pay per click, internet marketing, link building

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Most businesses now have some form of web presence. However, what businesses pay for a website varies greatly and ranges all the way from free website technologies such as “Google Sites” all the way up to bespoke, hand coded projects. However, just having a website is no longer enough. Don’t shoot the messenger, but after paying for a web site to be developed, businesses need to come to terms with the fact that they need to budget further continuous resources to market that website on the internet. The internet is a competitive place, which has increasingly become more competitive in recent years and will only become more so in the coming years. This short article is intended to be a brief introduction on how to be highly visible in search engines.
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