Christmas is just around the corner, but from looking at your company’s social media, would anyone be able to tell? Effective social media marketing is all about inspiring and engaging your prospects - showing a human side to your business rather than engaging in a hard-sell. Here are five ways to build engagement, inject some festive cheer and avoid looking like a Scrooge this Christmas. #1 – Give your social media accounts a festive faceliftOne of the most profound ways to inject some Christmas spirit across your social media accounts is to alter your branding to suit the time of year. You could go all out with completely reworked cover photos full of reindeers and snowmen or take an elegant approach with a simple frosted effect laid over your existing logo – the choice is yours. #2 – Let people know your opening hoursSocial media is often the first point of call for people interested in your business and a well optimised social media presence will guide them easily towards purchases or enquiries. However, at Christmas time many businesses operate with different opening hours and closing times. This might mean that phone calls, emails and social media enquiries go unanswered. To keep your customers informed and happy you should use all the options available to you to keep them in the loop – a pinned post on Facebook & Twitter, social media covers with timings and adjusted hours on your Google My Business listing should do the trick. #3 – Make the most of festive occasionsYou should never be stuck for things to post about at Christmas. From before and after shots of your office with new Christmas decorations, arty pictures of mince pies and images of your employees wearing their most garish Christmas jumpers - there’s plenty to share. You might be worried that this deviates from your corporate image too much – but don’t forget the context of where your material will appear. Most users’ feeds will be full of warm Christmas-related posts at this time of year and anything too stuffy will likely be scrolled straight past. #4 – Schedule contentThe last thing you want to be doing over the holidays is scouring the internet for content to post on Facebook and Twitter. Plan out your content well in advance and use automation tools to keep a constant drip feed of material going out on your socials during the holidays. If you want to post real-time story content, then these will have to be done on-the-fly but at least you’ll have the basics covered. #5 – Happy HolidaysOnce the presents are unwrapped come Christmas morning, many people reach for their phones to wish their loved one’s a Merry Xmas. This marks a perfect opportunity for you to offer your own season’s greetings. Keep it simple with a short message and a classic festive stock photo to grab a few likes – you can find some good free options here on Pexels. Remember if you need any advice on social media marketing over the holidays or anything else then we’d love to help – call us today on 0800 988 8366.
Google has announced that its social network, Google +, will shut down after reports of a data breach that could have affected millions of users. When is Google+ shutting down?Google has stated in a blog post that it will be shutting down the consumer version of Google+ over the next 10 months. Why did Google+ fail?There were high hopes for Google+ when it first launched back in 2011. Deeply concerned by the fast and disruptive growth of Facebook and Twitter, Google executives launched their rival social network to ensure that Google was not overtaken in the new era of social media. While users loved Google’s search tool for its lightening quick speeds and minimal, unintrusive format, the same could not be said for their attempt at the social web. Bad publicity regarding the platform’s interface and its functionality dogged the company from day one and following an initial flurry of interest the platform struggled to take off. Where other social platforms like Twitter, Snapchat, Instagram and even Vine offered something genuinely different to users, Google+ had no obvious selling points to bring it consistent growth. Data BreachGoogle announced in the blog post that it undertook an internal audit called ‘Project Strobe’ earlier this year in an effort to review third-party access to Google accounts. The audit highlighted a bug which may have allowed other developers access to private details of as many as 500,000 accounts. However, the research also brought to light the very low level of consumer usage, with 90% of user sessions ending in less than five seconds, prompting Google to call time on the network. What do with your Google+ account?Were you a user of Google+? If you’re looking to permanently delete your account, then here’s how you do it:1) Visit https://plus.google.com/discover2) Click ‘Sign In’ in the top right corner3) Log in using your associated Gmail account4) Click the drop-down menu in the left corner and select Settings5) Select ‘Disable Google+’ and ‘Delete Your Entire Google Profile Here’6) Scroll to the bottom of the page and check the box next to Required7) Click Remove Selected Services.Don’t forget that if you have links on your social media accounts or website to your Google+ profile then these will need to be deleted. Alternatively, you could link to your Google My Business listing instead. For help doing this please call us on 0800 988 8366.
DBS Director David Clarke is to host a seminar at this year’s Lincolnshire Business Expo on Wednesday 17th January 2018.Entitled “Social Media for Beginners”, David’s talk will be held from 11am until 11.30am and will provide practical tips for beginners on the do’s and don’ts of social media, and what will work for your organisation in the fast-paced world of online marketing.David is giving the talk because, as he says, “getting to grips with social media can be scary. It’s not something we’ve all been brought up with and it doesn’t necessarily come as second nature.” You can register to attend David’s talk here. All the sessions at the Lincolnshire Business Expo are free to attend and spaces are allocated on a first come, first served basis.Held at the Lincolnshire Showground’s Epic Centre near Lincoln, from 8.30am until 4pm, the Lincolnshire Business Expo is the largest B2B event connecting businesses across Greater Lincolnshire. More than 1,300 delegates attended the 2017 event.As well as David, DBS’s Julie Priestley, Matt Rayner, James Hopkins and Daniel Atkinson will be manning the DBS stand, so please do come over to chat to us if you think you should be getting more sales and enquiries but don't know where to start.
We reported back in September that Twitter was trialling longer Tweets for a select number of users on their social media platform.Following the trial, Twitter last week announced that it is doubling the number of characters in a tweet from 140 to 280 in most languages. Immediately there was an outpouring of concern on Twitter about people’s feeds being filled with long tweets, and many people tweeted that they would rather see an edit function. However, the trial showed that despite having the option to use 280 characters, only 5% of tweets exceeded 140 characters, and only 2% of tweets exceeded 190 characters. Twitter’s product manager said that “during the first few days of the test, many people tweeted the full 280 limit because it was new and novel, but soon after behaviour normalised. We saw when people needed to use more than 140 characters, they tweeted more easily and more often. But importantly, people tweeted below 140 most of the time and the brevity of Twitter remained."It was noted that those who did use longer tweets got more followers, more engagement and spent more time on the site than before. It is hoped that rather than people writing full length 280-character tweets, they will still tweet concisely, but have the space to write a bit more when needed, reducing the number of abandoned tweets when people can’t fit what they want into 140 characters. Under the 140-character limit, 9% of all tweets in English reached the full character limit. The original constraints of 140 characters were a result of the confinements of mobile. As today's users Tweet via apps or on a desktop, there is no longer a technical need for the limit. This latest change comes on the back of several updates from Twitter giving business and individual users more room to be creative. In 2016, Twitter made it so that GIF’s, photos, polls and other media no longer contributed towards the 140 character limit. It is also part of Twitter’s plan to attract more users and to grow. Twitter currently only has 330 million active users, compared to 2 billion users on Facebook. Follow DBS’s updates on Twitter here: https://twitter.com/dbsInternetMktg.
Social media was at one time the wild child of internet marketing with many of its critics unsure about how it could work in a commercial context. Today however the likes of Facebook, Twitter and LinkedIn have more than proven their credentials as one of the best ways to tackle the myriad of problems that SME’s can face. 1 - Low website traffic There can be many reasons why your website isn’t getting enough traffic and often it can be hard to pinpoint exactly what is going wrong without seeking out the opinion of experts. It could be that your website is slow, you aren’t using Pay-Per-Click campaigns to compete for the top spots on Google, you haven’t got a blog yet or perhaps you aren’t utilising social media to its full extent. Social media networks like Facebook, Twitter, LinkedIn and Google+ have millions of users and even if you are not engaging them using videos, photos and written content your competitors most certainly will be. Remember, sharing informative content, incorporating links and running targeted ad campaigns can all increase traffic to your website and help you make more conversions in the long run. 2 – Poor customer retention It’s much easier to retain customers than it is to win new ones and social media can be a great feather in your cap when it comes to customer retention. The best companies are on hand to answer any queries that customers might have and provide exceptional customer service at all times, turning your followers into loyal customers and advocates of your business. Seeing your content on social media also helps to create and maintain brand awareness, so that when a customer needs a product or service that you are offering, yours is the first name that springs to mind. 3 – Immeasurable success Let’s face it; it can be difficult to know whether you are getting your money’s worth with traditional forms of advertising. However, when it comes to social media advertising everything is made simple. You can see exactly how much traffic is being driven to your website and how much each click is costing you. 4 – No time for Market Research Market research can be costly, but if you can build up an audience on networks like Facebook and Twitter then you can get some very interesting insights into who your customers are, including information about their location, age, gender and general interests. All of this can then be used to make your advertising campaigns even more effective. It’s important to note that while advertising on Facebook, Twitter and LinkedIn is priced competitively, without day-to-day management and a clear strategy in place you can easily waste your hard-earned marketing budget. Please contact David Clarke of DBS on 0800 988 8366 for a free, non obligation discussion of your needs.
After being with DBS for over five years James Hopkins has been appointed as our Online Marketing Manager. The online marketing team covers pay per click advertising and management, content marketing, social media advertising and retargeting. To find out more about James and connect with him on social media, please click here.
Daniel Atkinson is celebrating after completing his first year at DBS Internet Marketing. Dan joined the company on 30th March 2015 after spending three and a half years at a rival digital marketing company and a role at BBC Radio Lincolnshire. Dan is an Internet Marketing Specialist and over the last year he has worked on Pay Per Click Advertising and Management, Retargeting, Content Marketing and Social Media Advertising. Dan graduated from Leeds Met in 2009 after reading Creative Music & Sound Technology. As a result he is highly experienced in creating videos and has already helped create some for clients in the last year. Outside of work Dan has a strong interest in music and has founded an independent record label that supports and promotes artists as they attempt to break in to the mainstream market. The photograph is from a recent holiday to Amsterdam, where it was pointed out that he bears a striking resemblance to Vincent Van Gogh! To find out more about Dan and to connect with him on social media, please visit http://www.dbsinternetmarketing.co.uk/our-team/11/daniel-atkinson/