The Lincolnshire Chamber of Commerce website recently focussed on DBS and the online marketing advice they gave to Wright Vigar Chartered Accountants as part of the government's Growth Voucher scheme. This included advice about social media channels such as Facebook, Twitter, Linked in and Google+. You can read the article, entitled “Scheme Delivers Results”, by clicking here. David Clarke, director of DBS is pictured here with James Sewell of Wright Vigar.
It's been talked about for years but Facebook look close to rolling out a "dislike" button: http://www.bbc.co.uk/news/technology-34264624
Facebook recorded a major milestone on Monday, when a billion people used the social networking site on a single day for the first time ever. Facebook founder Mark Zuckerberg announced the news today in a post, saying “1 in 7 people on Earth used Facebook to connect with their friends and family.” The number of people using Facebook on a regular basis is predicted to continue to grow.
LinkedIn has created quite a buzz since its launch in 2003, and with its constant evolution it has become an incredibly useful tool for professionals. But how exactly can it help you? As a business, you may already have a company page on LinkedIn, but is the mere presence of your company page enough? Content marketing is a powerful way of talking about your business and services, it’s no longer just about the hard sell, it’s about demonstrating you know your stuff to impress prospective customers. In 2014, LinkedIn went further and announced that all members can create and publish content to showcase their knowledge and expertise. Think about it – there’s a sitting audience for you to influence beyond your followers: · 300 million+ members on LinkedIn · 1.3 million small business owners · 12 million small business professionals But not everyone wants to know about what you do, right? How do you target people that would benefit from your knowledge? So this is the clever solution, instead of pushing your words out there and hoping that someone bites, you can target a demographic or location that would benefit from your wisdom. LinkedIn can now deliver your piece by narrowing down and identifying a relevant audience. So for example you want to target senior lawyers in Derbyshire, you can push your piece to them by identifying job function, seniority and geography; that way your company is delivering its knowledge to the people that will benefit from it! LinkedIn ads are a form of display advertising, yet highly targeted to an applicable audience, users didn’t search for anything or ask to see your ad, but it is there encouraging them to click through to your website. If you would like to know how LinkedIn can help your business talk to David Clarke, Managing Director at DBS, on 01522 811688, or freephone 0800 988 8366
The two biggest social media platforms – Facebook and Twitter – have recently launched schemes to open up opportunities for small businesses in the UK to advertise on their social networking sites – just in time for Christmas!
Time For You is the UK’s most successful domestic cleaning franchise. Over 130 franchisees met in Northampton on Saturday 16 November for their AGM. Behind the scenes and in total secrecy DBS had worked on a new website at www.timeforyou.co.uk which was launched during the course of the meeting. “I’m really proud of the DBS web team headed by Matthew Harris” said DBS’s MD – David Clarke. “Launching the website in secrecy meant a Saturday morning 7am start for Matt to ensure everything went smoothly. With an audience of around 160 people there was absolutely no room for error.” Six DBS team members attended the AGM and then ran 3 workshops for Time For You franchisees on:
Facebook has introduced hashtags. DBS Internet Marketing recommends that businesses should take advantage of using hashtags when posting on their Facebook page. A hashtag is the symbol #. Putting a hashtag in front of a word in your post turns that word into a clickable link which will display a list of other posts that have used the same hashtag. This allows Facebook users to easily find posts by other people that are interested in the same topic as you and therefore allows other people who are interested in what you are posting about to find your posts. Hashtags are therefore a great way of getting your post (not to mention your brand and business) in front of people who probably wouldn’t find you otherwise. It can also be a great way to get a brand or product introduced, or to promote competitions, events, or offers. The hashtag is already well established on Twitter, Google+, Pinterest and other social media platforms. For those already using these social media platforms it will be entirely natural to start using hashtags on Facebook. Facebook hashtags must be all one word, eg. #InternetMarketing not #Internet Marketing because the clickable link ends when there is a space. It doesn’t matter if you use capitals or not – it will produce the same results, capitals just make it easier to read the separate words. It is important to remember that you don’t have to use hashtags in every post you make, and you don’t have to stuff your posts with them as this can become annoying. Make sure you use them carefully and that there is a point in using them. It is also important to remember that your privacy settings will effect who can see your posts. So, if only your friends are allowed to see a post, the hashtag will still only make it visible to your friends and not to anyone else. There is no right or wrong hashtag – a hashtag can be whatever you want it to be. However, they should be quite short and easy to understand. To see what hashtags are already being used for different subjects just requires a quick search on Facebook, or on other social media sites. Just enter # followed by the word into the Facebook search box.
For more information on social media, click here to visit our website, or call us on 01522 811688.
What is Pinterest? Pinterest is effectively a collection of online pinboards. Users create a pinboard for a theme, and then “pin” images and videos that interest them to share them with other users. It allows users to showcase their own images, and to browse other people’s images and “re-pin” them on their own boards. The rapid growth of Pinterest Pinterest is one of the newest and fastest growing social media sites. It was developed in December 2009, and launched in March 2010. By the end of 2011 it was ranked as one of the top 10 largest social networking sites. In January 2012, it had 11.7million unique visitors and became the fastest site in history to pass the 10 million unique visitors mark. By February 2013, it had 48.7million global users, and was estimated to have risen to around 70million in July 2013. Initial users have been mainly from the United States, but it is now growing dramatically outside the USA, with the UK having the 3rd largest number of users. It has many more users than Twitter did at the same stage. How can Pinterest be of benefit to businesses? You can join Pinterest as a business – it is not just designed for individuals. 70% of people are looking for inspiration for things they would like to buy on Pinterest, which is more than 4 times the percentage of those doing the same on Facebook. Users can add keywords to images and boards so that they can be searched for by other users, increasing their chances of being found and thus attracting the maximum amount of views. A link to the website that the image came from is included with the image, or if you are uploading the image yourself you can add a link to it. This is a great way to drive traffic to your website. 4 out of 5 pins have been “re-pinned” from someone else, so a huge amount of sharing images takes place on Pinterest. Users can like your image, re-pin it, share it and email it. Therefore, make sure your pins are good quality and well optimised, that you link your Pinterest account to your Twitter and Facebook accounts, and that you verify your website so that your Pinterest account links back to it. Businesses can create pin boards for a range of themes, for example:
It’s been 1 month since Google rolled out the Penguin 2.0 algorithm update. Google claim the update focused on making its results “more balanced” so that one particular site doesn't dominate the first page for a keyword. We’ve seen some strange outcomes for clients in the last four weeks. For example, several clients have been overtaken by information based sites like Wikipedia, BBC, Daily Mail and the Guardian. The update has brought about drops in rankings for some businesses which means that they may have to turn to pay per click advertising ie more revenue for Google. In the past Google has viewed links to your website as an endorsement or “popularity” vote. The latest Penguin 2.0 update still very much takes into account the links that point to your site but more relevance has been placed on the “authority” that Google sees your site as having.
The question has traditionally been: