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Yell.com announces an end to Pay-Per-Click - for now at least

Apr 20, 2012 8:40:00 AM / by DBS Internet Marketing posted in yell.com, dbs internet marketing, pay per click

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Yell.com have announced that they will be ending the Yell.com Pay-Per-Click and Cost-Per-Call product on 11th May 2012, having reached the decision as a result of lots of internal debate and subsequent customer feedback. Final invoices will be sent out shortly after this date.

Yell.com explained that they need to make sure that their site is quick and easy to navigate, as more and more people are searching for businesses via Yell.com. Their statement noted that the previous three months had broken all of their previous usage records, and their goal was to continue to drive as many potential customers to their advertising business as possible.


Yell.com went on to say: “To achieve this we need to make business advertising space work as hard as it can and we have therefore decided to no longer offer the Pay Per Click /Cost Per Call product  in its current format and positioning on the Yell.com site. That said, we are looking to develop a more relevant and robust product that will most likely sit amongst the tenancy listings on the left hand side of the screen”.


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Yell.com Pay Per Click Advertising

Mar 4, 2008 8:51:00 AM / by DBS Internet Marketing posted in yell.com, pay per click

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There is no set price for yell.com keywords. You choose how much you are willing to pay for each click-through. Minimum bid is 20p. The more you pay the higher up the list you will appear, so, the advertiser who bids the most for a keyword will be shown first.

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Google in Yell.com takeover rumour

Jan 14, 2008 10:37:00 AM / by DBS Internet Marketing posted in yell.com, google

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Rumours are circulating regarding a possible takeover of Yell.com by Google. Yell.com shares recently rose 4.4% - the largest increase since December 2006.

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