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Yell UK Annual Report

Jun 18, 2007 4:44:00 PM / by DBS Internet Marketing posted in yell., Yellow Pages


Yell recently published a financial report for the 2006 financial year.
UK revenue increased by 3% to £719 million. Their online directory had a massive growth of 61% which accounts for the revenue increase.
Printed directory advertising is on the decline. It fell 3.1% as the total number of advertisers fell by 2.6% to 450,000. This equates to roughly 12,000 Yellow Pages customers walking away. Whilst this is predictable I doubt that Yell shareholders will be happy. In our opinion the only way to grow their business will be by pushing hard this year - look out for some healthy rate increases too.
Whilst DBS believes that can drive business your way there are also many other alternatives to explore in terms of internet marketing.

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