What would you say is the most visited website in the world? Google? Yahoo?
You may be surprised to hear that the answer is MySpace.com with an estimated 180 million users worldwide. Many of you may not even have heard of MySpace. It’s a social networking site that enables anyone to create their own space to which they can add their own news, views, thoughts, pictures, music and video. It’s a combination of an online journal and scrapbook.
Once you are a MySpace member you can invite others to interact with you and build up groups of friends, schoolmates colleagues etc.
It would be fair to say that the first social network sites were predominantly filled with teenagers but the no-so-youngs are joining in too.
MySpace had 69 million visitors in May 2007 and its close rival Facebook had 23 million. Serious traffic like this has encouraged online advertisers to place banners and video adverts on MySpace creating close to $25 million in May 2007 with an anticipated 30% growth each quarter. MySpace’s advertising clients include Ford, Vodafone and Proctor & Gamble.
MySpace is owned by Mr Murdoch. He bought it for £290 million in 2005 – seems like a shrewd move to me.