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Why do I need a blog?

Mar 22, 2013 4:57:00 PM / by James Hopkins

BlogHaving a regularly updated blog is a great idea for a number of reasons. It enables you to add new and fresh content to your company website on a regular basis. This keeps your website interesting and allows you to share information with your customers quickly and easily, including industry related news, information about your products and services, facts about your company, and relevant local news. You can encourage your customers to subscribe to your blog so that they will be emailed every time a post is added, regularly reminding them of your business. If you allow and encourage comments on your blog, it gives you the chance to engage with your customers and receive feedback. A blog also provides a focal point for your social media efforts. When you have written a blogpost, you can post a link to it on Facebook, Twitter, LinkedIn and Google+ encouraging readers to your blog using the model of the blog headline, some teaser text and a call to action to “read more”. By including relevant links to your website pages within your blogpost, you can drive more traffic to your website. If you put your blog on a sub domain, such as, then you get to have a second bite of the cherry in search engines alongside your website A blog is an easy tool for a business to use because you can add text, images and videos to it easily, as it requires little or no web development skills. DBS Internet Marketing offer a variety of blog related services to businesses, including creating and adding a blog to your site, writing blogposts on your behalf, and using them in social media.

Tags: blog, social media

James Hopkins

Written by James Hopkins

Digital Consultant

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