By looking at web stats I see that after Google, the search engine that sends the most traffic to our clients' sites is Yahoo!
Yahoo has now introduced a Yahoo! Local Results feature. Google has had a similar feature for quite a while now. The graphic below shows the results for a search on "solicitor liverpool" using the Yahoo! search engine. The top two results in blue are pay per click adverts and the Local Results begin underneath these.
If you click on the Local Results in the red box above it opens up into a page that looks like this:
Four sponsored slots are available (2 at the top plus 2 at the bottom) which include your company name, phone number, addresses, a web link, a descriptive 40 character tagline and a logo.
As you can see – Irvings Solicitors have taken one of these sponsored listings for the search term “solicitor Liverpool”. Irvings have used a unique 0800 number for this advert to monitor its response by phone. We can monitor the hits or click throughs using our web stats package.
You can buy Yahoo! Local Results sponsored listings for as many search terms as you want to ie Irvings could also have a sponsored listing for “law firm Liverpool”.
We have negotiated a 10% savings on Yahoo! Local Results if you book and pay through DBS.
The sponsored slots cost in the region of £150 to £350 for a six month period depending on the area and business type.
I think they are a good idea and worth doing. The listings are being marketed quite aggressively on a first come, first served basis so if you are interested please either phone me on 0800 988 8366 or email me know as soon as possible and I will get a firm price for you on the search term(s)