Yell.com have announced that they will be ending the Yell.com Pay-Per-Click and Cost-Per-Call product on 11th May 2012, having reached the decision as a result of lots of internal debate and subsequent customer feedback. Final invoices will be sent out shortly after this date.
Yell.com explained that they need to make sure that their site is quick and easy to navigate, as more and more people are searching for businesses via Yell.com. Their statement noted that the previous three months had broken all of their previous usage records, and their goal was to continue to drive as many potential customers to their advertising business as possible.
Yell.com went on to say: “To achieve this we need to make business advertising space work as hard as it can and we have therefore decided to no longer offer the Pay Per Click /Cost Per Call product in its current format and positioning on the Yell.com site. That said, we are looking to develop a more relevant and robust product that will most likely sit amongst the tenancy listings on the left hand side of the screen”.