There is no set price for yell.com keywords. You choose how much you are willing to pay for each click-through. Minimum bid is 20p. The more you pay the higher up the list you will appear, so, the advertiser who bids the most for a keyword will be shown first.
The pay per click listings will appear when a searcher looks UK wide (the default search) or specifies a county. The pay per click listings won’t appear if a searcher specifies a town or city.
You can set a daily budget to ensure you do not overspend and there is no minimum time or spend commitment (other than the initial payment which must exceed £50 - this will be offset against click-throughs to your site).
You need to specify a maximum price you are willing to pay for a click-through to your website. Suggest you start at minimum bid to see how you fare against your competitors.
Yell only charge you when someone clicks through to your site to find further information about your company. You are able to update your advert, keywords and maximum cost per click (bid price) as often as you like.
You can trial yell.com pay per click for 30 days and throw £50 at it to see what happens. You should duplicate the most successful keywords/adverts you have on your Google ppc campaign.
A 10% discount applies if you pre-pay the cost of your clicks through an appointed agency ie they would purchase £50 + VAT worth of clicks but invoice you for £45 + VAT.
Strongly suggest you add a tracking 0800 number to the listing. You will be able to monitor click throughs to your website via Google analytics.